SKALE as a service

Secure your next funding round

Get investment ready for your next round; and the next and the next. Align your organisation with your fundraising goals. Prepare your fundraising and equity story, find the right investors for you, close negotiations successfully and in a timely fashion. Last, but not least, align your organisation with your funding requirements and plan for the next (big, game-changing) round

Outcome – Fundraising and equity story preparation, fundraising documentation, investor mapping, qualification and outreach, term sheet negotiation strategy and tactics, fundraising project management

Optimise your go-to-market strategy

Align the four pillars of growth – Audience, Product, Model and Channels – to create the right customer incentives and maximise value..

Outcomes– JTBD, user and buyer personas, brand strategy, value proposition canvas, content and messaging, value-based pricing, distribution strategy

Build your sales engine

Articulate your sales strategy and define a sales process that enables regular and repeatable sales. Benchmark with best-in-class industry practices. Upscale your sales team. Experiment, learn, and move fast. Identify key levers to meet revenue management goals and KPIs. Analyse allocation of internal resources versus key levers.  Design agile action plans to quickly deliver results.

Outcome – Sales process, Sales team org design, Executive selling, Coaching plan for sales lead, Sales KPIs.

Scale leadership

Articulate your people strategy and define a hiring process scalable from Day 1. Benchmark with best-in-class industry practices. Hire the Best. Experiment, learn, and move fast.

Outcome – Hire the Best framework, Coaching plan for Founder/CEO, C-Level profiling,  C-Level Incentives.

Become customer-obsessed

Analyse company’s vision & mission. Turn them into a tangible value proposition and key marketing messages. Experiment with customers and iterate.

Outcome – Value proposition, Market positioning, Customer segmentation, Verticality.

Articulate your brand purpose

Align your messaging and brand identity on why your organisation exists, its true North, and explain how you will deliver against this goal in a unique way.

Outcome – Brand Manifesto including Vision, Mission, Proposition, Positioning, and Values. Agency brief.

Build a strong Company Culture

Define the values which you truly live by, and translate them into tangible, implementable operating principles to guide your leaders and employees’ day-to-day decisions and actions.

Outcome – Core values set, Operating principles for hiring, performance reviews, solving conflicts, delegating, clean escalation, prioritisation, communication, etc.

Ready to Engage?

Book a call to discuss your immediate needs. The first assessment is on us. We are always happy to share thoughts on growth stories!